Video Content is a Must For All, But This Industry May Need it Most

Video Content is a Must For All, But This Industry May Need it Most


Final shoot day for our United Community Options of South Florida production. By the time we are finished writing and editing, we will have produced 8 stories on some of the amazing programs and people that make UCO a truly special and important organization in our community. UCO serves more than 1700 people with a variety of physical, developmental and behavioral challenges.



This video content is going to be a powerful tool for UCO’s website, events, and social media. Nowadays, there isn’t a type of business we can think of that would not benefit from video content. The non-profit sector is arguably where video content can have the most impact. Can you think of a charity that doesn’t have an emotional story of somesort tied to its cause? For that matter, a charity will have a constant stream of emotional stories that can really establish the ever-important connection with a target audience, which in most cases are donors and those in need of the respective charity’s services.  The flow of quality and consistent content is the key to a robust content marketing program. When that content is video, it becomes ever-more powerful.



A few fun-facts:

  • 85% of the US internet audience watches videos online.
  • Over half of video content is viewed on mobile.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • By 2019, internet video traffic will account for 80% of all consumer Internet traffic.

If you want to learn more about our video content production services or Newsroom Integration Marketing programs, please reach out.