Final shoot day for our United Community Options of South Florida production. By the time we are finished writing and editing, we will have produced 8 stories on some of the amazing programs and people that make UCO a truly special and important organization in our community. UCO serves more than 1700 people with a variety of physical, developmental and behavioral challenges.
This video content is going to be a powerful tool for UCO’s website, events, and social media. Nowadays, there isn’t a type of business we can think of that would not benefit from video content. The non-profit sector is arguably where video content can have the most impact. Can you think of a charity that doesn’t have an emotional story of somesort tied to its cause? For that matter, a charity will have a constant stream of emotional stories that can really establish the ever-important connection with a target audience, which in most cases are donors and those in need of the respective charity’s services. The flow of quality and consistent content is the key to a robust content marketing program. When that content is video, it becomes ever-more powerful.
A few fun-facts:
- 85% of the US internet audience watches videos online.
- Over half of video content is viewed on mobile.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
- By 2019, internet video traffic will account for 80% of all consumer Internet traffic.