Here is one you may have never heard from your everyday PR Agency. Earning media is as much about increasing probabilities as it is great writing. What do we mean? There are several steps you can take to INCREASE THE PROBABILITIES your story idea will be picked up by the media. One of them is to connect with your calendar.
Story pitches which coincide with holidays or other important calendar dates or times of year always play well with news media outlets. For example, our planning and story pitching for Back to School season began almost a month ahead of time. In fact, it was responsible for 90% of our story harvesting and media contact outreach between July 23rd and August 11th.
It is always great to see our work come to fruition for our amazing clients like Mindworks Prep who recently appeared on ABC West Palm to share insight on changes this school year here in Florida.