We believe today’s business marketing strategy should look like a 24 hour news operation focusing on distributing content (stories) that target a customer base. Those customers don’t want hard-sell, cheesy marketing videos and graphics. They want consistently informative, topical, timely, interesting and engaging content. We specialize in creating compelling stories featuring your business’ services, people and expertise.
Insider Media’s one of a kind Newsroom Marketing Integration service focuses on turning your marketing efforts into a cohesive content production operation. Our journalists will produce the videos, graphics, and articles to help you best meet the interest of the modern-day, short attention span, mobile phone consumer. We distribute the creative content be strategically utilizing your owned communications channels (social media, website, email marketing).
Content Marketing Video Examples
Service Options For All Budgets
This option allows the IMM team to do all the work for you, from strategizing, to content coordination, hosting live social media programming, to video production (includes our equipment), writing, social media management and more.
IMM’s team will consult with your company’s in house marketing staff on how to set up and execute the Newsroom Model. From establishing an editorial calendar, to story development and even what equipment to purchase for your videos.
Our graphic design, video production and article development services can each be independently utilized.